The Billionaire brand, founded by Flavio Briatore, marks the opening of Crazy Pizza in London — a hospitality concept that seamlessly combines culinary excellence with high-end design.

The project is centred around a fully open kitchen, conceived as a key architectural and experiential feature, complemented by a dedicated mozzarella station that highlights the quality and craftsmanship behind the preparation process. The culinary offering is built on carefully selected premium ingredients and a signature dough, developed exclusively for the brand.

The interior design has been developed with meticulous attention to detail, resulting in a sophisticated and elegant environment aligned with the brand’s international positioning. The refined colour palette, together with carefully chosen materials and finishes, enhances the spatial architecture and delivers an immersive experience where aesthetics and functionality are perfectly balanced.

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